{"id":589,"date":"2025-11-29T02:39:02","date_gmt":"2025-11-29T02:39:02","guid":{"rendered":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/"},"modified":"2026-08-11T12:37:59","modified_gmt":"2026-08-11T12:37:59","slug":"competitor-analysis-content-tips","status":"publish","type":"post","link":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/","title":{"rendered":"Competitor Content Analysis: A 6-Step Process to Outrank Your Rivals"},"content":{"rendered":"<div id=\"body\">\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"8:1-8:401;368-768\">Analyzing competitor content is one of the highest-leverage activities in content marketing \u2014 but most teams do it superficially. They look at competitor topics and try to cover the same ground. The teams that actually pull ahead use competitor analysis to find not just what to write, but how to write it better, which angles competitors have missed, and where they&#8217;re vulnerable to being outranked.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"10:1-10:251;770-1020\">This guide focuses on the process and tactics \u2014 how to turn competitor research into content decisions that produce results. It&#8217;s at the heart of any effective content planning and strategy system, whether you&#8217;re a small business or a growing agency.<\/p>\n<h2 class=\"mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"12:1-12:60;1022-1081\">What good competitor content analysis actually tells you<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"14:1-14:191;1083-1273\">Most people use competitor analysis to answer one question: &#8220;What topics should I write about?&#8221; That&#8217;s valuable but incomplete. A rigorous competitor content analysis answers five questions:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\" data-sourcepos=\"16:1-20:130;1275-1818\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"16:1-16:110;1275-1384\"><strong>Topic opportunities:<\/strong> What topics is my audience searching for that competitors are already ranking for?<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"17:1-17:110;1385-1494\"><strong>Ranking vulnerabilities:<\/strong> Where are competitors ranking but their content is weak, shallow, or outdated?<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"18:1-18:101;1495-1595\"><strong>Gap opportunities:<\/strong> What questions is the audience asking that no competitor has answered well?<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"19:1-19:93;1596-1688\"><strong>Format opportunities:<\/strong> What content formats are working in my niche that I&#8217;m not using?<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"20:1-20:130;1689-1818\"><strong>Angle opportunities:<\/strong> What positions are competitors taking that I can challenge or complement with a different perspective?<\/li>\n<\/ul>\n<div data-alt=\"What is competitor analysis content creation and why does it matter?\" data-image=\"40026\"><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/s3.ir-thr-at1.arvanstorage.ir\/khodnevis-generated-image\/vesckowheesgmulreuhuzkkfi.jpg\" alt=\"What is competitor analysis content creation and why does it matter?\" \/><\/p>\n<h2>How to perform a thorough competitor analysis for content creation<\/h2>\n<h3 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\" data-sourcepos=\"24:1-24:53;1891-1943\">Step 1: Identify your actual content competitors<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"26:1-26:526;1945-2470\">Your content competitors aren&#8217;t necessarily your business competitors. Search your primary keywords in Google \u2014 the sites consistently appearing in positions 1\u201310 are your content competitors, regardless of whether they&#8217;re selling the same thing. Then run a &#8220;competing domains&#8221; or &#8220;organic competitors&#8221; report to see which sites have the most keyword overlap with yours; a dedicated <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/planmoon.app\/blog\/competitor-content-analysis-tools\/\">competitor content analysis<\/a> tool makes this far faster than checking manually.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"28:1-28:244;2472-2715\">Include: direct business competitors with content programs, industry publications ranking for your terms, independent bloggers or niche sites with strong topical authority, and aggregators or comparison sites ranking for buyer-intent keywords.<\/p>\n<h3 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\" data-sourcepos=\"30:1-30:52;2717-2768\">Step 2: Audit competitor content systematically<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"32:1-32:70;2770-2839\">For each major competitor, document findings across these dimensions:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\" data-sourcepos=\"34:1-37:169;2841-3501\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"34:1-34:158;2841-2998\"><strong>Topic coverage:<\/strong> Which topics do they publish consistently? Which buyer journey stages do they focus on? Are there obvious topic areas they&#8217;re avoiding?<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"35:1-35:170;2999-3168\"><strong>Content depth and quality:<\/strong> How long are their best-performing articles? Do they include original data or expert perspectives? How recently was the content updated?<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"36:1-36:164;3169-3332\"><strong>Structure and format:<\/strong> What heading structure do they use? Do they use tables, comparison charts, step-by-step lists? How much visual content do they include?<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"37:1-37:169;3333-3501\"><strong>User experience signals:<\/strong> Is the content easy to scan and navigate? How prominent are calls to action? Are there internal links guiding readers to related content?<\/li>\n<\/ul>\n<p>The most valuable finding from this audit isn&#8217;t what competitors are doing well \u2014 it&#8217;s where the best-ranking content has exploitable weaknesses. Thin content ranking on domain authority alone, outdated guides nobody has refreshed, articles missing important subtopics \u2014 these are your most actionable opportunities. For a structured way to turn these findings into a coherent schedule, this guide to <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/planmoon.app\/blog\/prepare-effective-content-calendar\/\">content calendar preparation<\/a> shows how to translate competitive insights into a publishing plan.<\/p>\n<h3>Step 3: Find gap opportunities at three levels<\/h3>\n<p><strong>Level 1 \u2014 Topic gaps:<\/strong> Topics your audience is actively searching for that no competitor has covered well. Use keyword gap tools, search &#8220;People Also Ask&#8221; boxes for your core topics, read comments on competitor articles for unanswered questions, and search Reddit, Quora, and industry forums for recurring questions.<\/p>\n<p><strong>Level 2 \u2014 Depth gaps:<\/strong> Your competitor ranks for a topic but their content is shallow, incomplete, or outdated. Signs of a depth gap: the ranking article is under 1,000 words on a complex topic, it&#8217;s more than 2 years old without updates, comments indicate readers still have unanswered questions, or the article covers the topic at surface level without actionable detail.<\/p>\n<p><strong>Level 3 \u2014 Angle gaps:<\/strong> Your competitor covers the topic, but from a perspective that doesn&#8217;t serve the full range of your audience. Competitor has a generic guide; you create one for a specific industry. Competitor focuses on beginners; you create advanced content for practitioners. Competitor covers what to do; you cover what to do when the standard approach doesn&#8217;t work.<\/p>\n<h3>Step 4: Decide how to compete \u2014 don&#8217;t just replicate<\/h3>\n<ul>\n<li><strong>Outcompete on depth:<\/strong> Cover the same topic more comprehensively. Add original data, more detailed examples, additional subtopics, updated information.<\/li>\n<li><strong>Outcompete on specificity:<\/strong> Target a narrower audience or use case.<\/li>\n<li><strong>Outcompete on format:<\/strong> If competitors have only text articles, add a comparison table, decision framework, downloadable checklist, or visual walkthrough.<\/li>\n<li><strong>Outcompete on freshness:<\/strong> If the ranking content is outdated and the topic has changed significantly, publish an updated version with current data.<\/li>\n<li><strong>Compete with a different angle:<\/strong> Find what the top article doesn&#8217;t cover and own that space.<\/li>\n<\/ul>\n<p>For B2B businesses especially, these competitive differentiations are particularly valuable. The <a href=\"https:\/\/planmoon.app\/blog\/b2b-content-strategy-simple-guide\/\" target=\"_blank\" rel=\"noopener\">B2B content strategy guide<\/a> covers how to build trust and authority through content that stands apart from competitors in professional markets.<\/p>\n<h3>Step 5: Create content that&#8217;s specifically designed to win<\/h3>\n<ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"63:1-63:146;6657-6802\"><strong>Match or exceed the depth of the ranking content<\/strong> \u2014 not by adding filler, but by ensuring no important aspect of the topic goes unaddressed.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"64:1-64:123;6803-6925\"><strong>Address the gaps you identified.<\/strong> Every gap you found in competitor content is a section your article should include.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"65:1-65:170;6926-7095\"><strong>Start with your unique perspective, not a summary.<\/strong> The most memorable content opens with a distinctive point of view that makes a reader think &#8220;this is different.&#8221;<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"66:1-66:366;7096-7461\"><strong>Use primary sources and original data where possible.<\/strong> This is also exactly what search engines are built to reward \u2014 Google&#8217;s own guidance on <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">creating helpful, people-first content<\/a> emphasizes experience, originality, and genuine usefulness over content built to game rankings.<\/li>\n<\/ul>\n<h3>Step 6: Track whether your competitive positioning is working<\/h3>\n<p>After publishing content informed by competitor analysis, monitor these signals:<\/p>\n<ul>\n<li><strong>Within 30\u201360 days:<\/strong> Is Google indexing the page? Are initial impressions appearing in Search Console for target keywords?<\/li>\n<li><strong>Within 3\u20136 months:<\/strong> Are you ranking for your target keywords? Are you capturing any featured snippets or &#8220;People Also Ask&#8221; positions?<\/li>\n<li><strong>Ongoing:<\/strong> Are competitors updating their content in response to yours? (A sign yours is competitive.) Are other sites linking to your content?<\/li>\n<\/ul>\n<div data-alt=\"FAQ\" data-image=\"40028\">\n<h2 class=\"mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"76:1-76:52;8027-8078\">Competitor analysis in practice: a quick example<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"78:1-78:624;8080-8703\">Say you sell project-management software and want to rank for &#8220;content calendar template.&#8221; You search the term and find the top three results are generic 1,200-word posts, none offer an actual downloadable template, and all were last updated more than two years ago. That&#8217;s three exploitable weaknesses at once \u2014 a depth gap, a format gap, and a freshness gap. Your winning move isn&#8217;t a fourth generic post; it&#8217;s a genuinely useful guide with an editable template, an industry-specific version, and current examples. That combination gives you a realistic shot at outranking incumbents who are coasting on domain authority.<\/p>\n<h2 class=\"mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"80:1-80:28;8705-8732\">Common mistakes to avoid<\/h2>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\" data-sourcepos=\"82:1-85:133;8734-9314\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"82:1-82:147;8734-8880\"><strong>Replicating instead of improving.<\/strong> Rewriting the top result 20% longer rarely outranks it. You need a real depth, angle, or format advantage.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"83:1-83:155;8881-9035\"><strong>Analyzing business competitors, not content competitors.<\/strong> The sites ranking for your keywords are what matter, even if they don&#8217;t sell what you sell.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"84:1-84:146;9036-9181\"><strong>Chasing every gap.<\/strong> Prioritize gaps that match your audience and business goals; ignore high-volume keywords that attract the wrong readers.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"85:1-85:133;9182-9314\"><strong>Treating it as a one-time project.<\/strong> Rankings shift constantly. Competitor analysis is a quarterly habit, not a launch-day task.<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"87:1-87:250;9316-9565\">Ultimately, competitor analysis only pays off when it feeds an ongoing <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/planmoon.app\/\">content plan strategy<\/a> rather than sitting in a one-off audit \u2014 the advantage compounds when every gap you find turns into a prioritized, repeatable plan.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/s3.ir-thr-at1.arvanstorage.ir\/khodnevis-generated-image\/skmhbwpmkcmvkhwlvitgddzxb.jpg\" alt=\"FAQ\" \/><\/p>\n<h2 class=\"mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"89:1-89:7;9567-9573\">FAQ<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"91:1-91:59;9575-9633\"><strong>What is a content gap analysis, and how do you use it?<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"93:1-93:424;9635-10058\">A content gap analysis compares what your competitors are producing with what your brand has published. You look for topics, keywords, or formats they have but you don&#8217;t, and vice versa. This lets you uncover areas where you can create new content to address unmet audience needs. For a worked walkthrough, see this step-by-step <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/planmoon.app\/blog\/content-gap-analysis-steps-example\/\">content gap analysis<\/a> example.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"95:1-95:61;10060-10120\"><strong>Should you ever target the same keywords as competitors?<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"97:1-97:451;10122-10572\">Yes \u2014 but only when the keyword genuinely fits your audience and business goals <em>and<\/em> you can create something clearly better, more specific, or more current than what currently ranks. Targeting a keyword just because a competitor ranks for it is a trap; targeting it because you&#8217;ve found a depth, angle, or format gap you can win is smart. Skip keywords where the search intent doesn&#8217;t match what you offer, even if competitors are ranking for them.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"99:1-99:82;10574-10655\"><strong>How do you create content that&#8217;s genuinely different rather than just longer?<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"101:1-101:389;10657-11045\">Start with a specific insight or perspective that isn&#8217;t in any competitor article. Ask yourself: &#8220;What do I know about this topic from direct experience that no competitor article mentions?&#8221; Original data, specific examples from your own testing, and counter-intuitive takes based on real experience create content that can&#8217;t be replicated by adding 500 more words to an existing article.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"103:1-103:53;11047-11099\"><strong>How often should you repeat competitor analysis?<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"105:1-105:250;11101-11350\">Quarterly for your core topics. When you see a significant ranking drop for content that was performing well, run an immediate competitor analysis for those specific keywords \u2014 a competitor likely updated or published content that outcompeted yours.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Competitor analysis content creation is essential for developing smarter, more effective content that stands out. By studying competitors\u2019 strategies, content types, keywords, and user engagement, you can identify gaps, trending topics, and opportunities to improve your own content. Key steps include identifying true competitors using SEO tools like Ahrefs and SEMrush, analyzing their content for quality, SEO performance, user experience, and engagement, and conducting content gap analyses to find unmet audience needs. Using tools such as HubSpot\u2019s Website Grader and Google Search Console further refines your strategy by tracking technical and SEO metrics. Regular competitor reviews help discover content gaps, improve user experience, learn from rivals\u2019 mistakes, and optimize design and visuals for better audience retention. Ongoing competitor analysis, done quarterly, ensures your content stays relevant with evolving trends and algorithms. Avoid copying content; instead, use insights to create unique, valuable material with fresh angles and thorough research. This approach builds authority, trust, and engagement, driving sustainable growth and a competitive edge in your industry niche.<\/p>\n","protected":false},"author":1,"featured_media":590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitor Content Analysis: A 6-Step Process to Outrank Your Rivals - Planmoon Blog<\/title>\n<meta name=\"description\" content=\"A practical, step-by-step competitor content analysis process \u2014 find ranking gaps, exploit weak spots, and create content designed to outrank competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitor Content Analysis: A 6-Step Process to Outrank Your Rivals - Planmoon Blog\" \/>\n<meta property=\"og:description\" content=\"A practical, step-by-step competitor content analysis process \u2014 find ranking gaps, exploit weak spots, and create content designed to outrank competitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Planmoon Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-29T02:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T12:37:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/planmoon.app\/blog\/wp-content\/uploads\/2025\/11\/ggrcwqahvieocfalghrkdxwjl.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Saied\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saied_alimoradi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saied\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/\",\"url\":\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/\",\"name\":\"Competitor Content Analysis: A 6-Step Process to Outrank Your Rivals - Planmoon Blog\",\"isPartOf\":{\"@id\":\"https:\/\/planmoon.app\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/planmoon.app\/blog\/wp-content\/uploads\/2025\/11\/ggrcwqahvieocfalghrkdxwjl.webp\",\"datePublished\":\"2025-11-29T02:39:02+00:00\",\"dateModified\":\"2026-08-11T12:37:59+00:00\",\"author\":{\"@id\":\"https:\/\/planmoon.app\/blog\/#\/schema\/person\/b1c2a338f525bd31b3f6ccada62c0bf5\"},\"description\":\"A practical, step-by-step competitor content analysis process \u2014 find ranking gaps, exploit weak spots, and create content designed to outrank competitors.\",\"breadcrumb\":{\"@id\":\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#primaryimage\",\"url\":\"https:\/\/planmoon.app\/blog\/wp-content\/uploads\/2025\/11\/ggrcwqahvieocfalghrkdxwjl.webp\",\"contentUrl\":\"https:\/\/planmoon.app\/blog\/wp-content\/uploads\/2025\/11\/ggrcwqahvieocfalghrkdxwjl.webp\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/planmoon.app\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Competitor Content Analysis: A 6-Step Process to Outrank Your Rivals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/planmoon.app\/blog\/#website\",\"url\":\"https:\/\/planmoon.app\/blog\/\",\"name\":\"Planmoon Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/planmoon.app\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/planmoon.app\/blog\/#\/schema\/person\/b1c2a338f525bd31b3f6ccada62c0bf5\",\"name\":\"Saied\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/planmoon.app\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/53104bcc74a616ccce2745c3ed1eaa295000b5c6a252fcc6909737d9d19728fe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/53104bcc74a616ccce2745c3ed1eaa295000b5c6a252fcc6909737d9d19728fe?s=96&d=mm&r=g\",\"caption\":\"Saied\"},\"description\":\"I'm the co-founder of PlanMoon. It takes your website URL and gives you a clear content plan, so you stop guessing what to write next to show up in Google, and now in AI answers like ChatGPT and Gemini. It looks at your competitors, finds the gaps in your content, and connects to Google Search Console to show where your real opportunities are. You get a plan and drafts you review, not a black box. I've spent 5+ years building AI products. One of them, Khodnevis, was one of the first Persian AI writing tools. I'm building PlanMoon on my own, mostly in public, and figuring out the AI-search shift as I go. If you do SEO, run an agency, or you're a founder trying to get found without a marketing team, I'd like to connect. Always happy to compare notes with people working on the same problem.\",\"sameAs\":[\"https:\/\/planmoon.app\/\",\"https:\/\/www.linkedin.com\/in\/saied-alimoradi\/\",\"https:\/\/x.com\/saied_alimoradi\",\"https:\/\/www.youtube.com\/@planmoon\"],\"url\":\"https:\/\/planmoon.app\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Competitor Content Analysis: A 6-Step Process to Outrank Your Rivals - Planmoon Blog","description":"A practical, step-by-step competitor content analysis process \u2014 find ranking gaps, exploit weak spots, and create content designed to outrank competitors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/","og_locale":"en_US","og_type":"article","og_title":"Competitor Content Analysis: A 6-Step Process to Outrank Your Rivals - Planmoon Blog","og_description":"A practical, step-by-step competitor content analysis process \u2014 find ranking gaps, exploit weak spots, and create content designed to outrank competitors.","og_url":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/","og_site_name":"Planmoon Blog","article_published_time":"2025-11-29T02:39:02+00:00","article_modified_time":"2026-08-11T12:37:59+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/planmoon.app\/blog\/wp-content\/uploads\/2025\/11\/ggrcwqahvieocfalghrkdxwjl.webp","type":"image\/webp"}],"author":"Saied","twitter_card":"summary_large_image","twitter_creator":"@saied_alimoradi","twitter_misc":{"Written by":"Saied","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/","url":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/","name":"Competitor Content Analysis: A 6-Step Process to Outrank Your Rivals - Planmoon Blog","isPartOf":{"@id":"https:\/\/planmoon.app\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#primaryimage"},"image":{"@id":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/planmoon.app\/blog\/wp-content\/uploads\/2025\/11\/ggrcwqahvieocfalghrkdxwjl.webp","datePublished":"2025-11-29T02:39:02+00:00","dateModified":"2026-08-11T12:37:59+00:00","author":{"@id":"https:\/\/planmoon.app\/blog\/#\/schema\/person\/b1c2a338f525bd31b3f6ccada62c0bf5"},"description":"A practical, step-by-step competitor content analysis process \u2014 find ranking gaps, exploit weak spots, and create content designed to outrank competitors.","breadcrumb":{"@id":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#primaryimage","url":"https:\/\/planmoon.app\/blog\/wp-content\/uploads\/2025\/11\/ggrcwqahvieocfalghrkdxwjl.webp","contentUrl":"https:\/\/planmoon.app\/blog\/wp-content\/uploads\/2025\/11\/ggrcwqahvieocfalghrkdxwjl.webp","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/planmoon.app\/blog\/competitor-analysis-content-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/planmoon.app\/blog\/"},{"@type":"ListItem","position":2,"name":"Competitor Content Analysis: A 6-Step Process to Outrank Your Rivals"}]},{"@type":"WebSite","@id":"https:\/\/planmoon.app\/blog\/#website","url":"https:\/\/planmoon.app\/blog\/","name":"Planmoon Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/planmoon.app\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/planmoon.app\/blog\/#\/schema\/person\/b1c2a338f525bd31b3f6ccada62c0bf5","name":"Saied","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/planmoon.app\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/53104bcc74a616ccce2745c3ed1eaa295000b5c6a252fcc6909737d9d19728fe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/53104bcc74a616ccce2745c3ed1eaa295000b5c6a252fcc6909737d9d19728fe?s=96&d=mm&r=g","caption":"Saied"},"description":"I'm the co-founder of PlanMoon. It takes your website URL and gives you a clear content plan, so you stop guessing what to write next to show up in Google, and now in AI answers like ChatGPT and Gemini. It looks at your competitors, finds the gaps in your content, and connects to Google Search Console to show where your real opportunities are. You get a plan and drafts you review, not a black box. I've spent 5+ years building AI products. One of them, Khodnevis, was one of the first Persian AI writing tools. I'm building PlanMoon on my own, mostly in public, and figuring out the AI-search shift as I go. If you do SEO, run an agency, or you're a founder trying to get found without a marketing team, I'd like to connect. Always happy to compare notes with people working on the same problem.","sameAs":["https:\/\/planmoon.app\/","https:\/\/www.linkedin.com\/in\/saied-alimoradi\/","https:\/\/x.com\/saied_alimoradi","https:\/\/www.youtube.com\/@planmoon"],"url":"https:\/\/planmoon.app\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/posts\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/comments?post=589"}],"version-history":[{"count":4,"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/posts\/589\/revisions"}],"predecessor-version":[{"id":1310,"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/posts\/589\/revisions\/1310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/media\/590"}],"wp:attachment":[{"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/media?parent=589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/categories?post=589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planmoon.app\/blog\/wp-json\/wp\/v2\/tags?post=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}