Looking for branded content examples that actually inspire clicks and boost engagement? You’re in the right place. Branded content is more than just advertising—it’s about connecting with your audience in creative, memorable ways. In this guide, you’ll discover standout branded content campaigns, learn what makes them effective, and see how your brand can use similar tactics to drive meaningful results.
What are branded content examples and why do they matter?
Branded content examples showcase how brands tell stories that resonate, entertain, or inform, all while subtly weaving in their message. Unlike traditional ads, branded content focuses on delivering value—think entertainment, education, or inspiration—first, and sales second. This matters because today’s audiences are quick to skip ads but love engaging stories. The best branded content builds trust, nurtures loyalty, and moves people to take action, whether that means clicking, sharing, or even buying.
Branded content comes in many formats, such as videos, podcasts, events, articles, or interactive experiences. What sets effective branded content examples apart is their audience-first approach and the ability to spark genuine interest. Let’s look at what makes these campaigns successful.
What are some innovative branded content examples that increased engagement?
Let’s highlight a few pioneering branded content examples that have captured attention and achieved real results:
- The Barbie Movie: This campaign is a masterclass in branded content. It combined heartfelt storytelling, cultural references, and partnerships to create a global event. Instead of selling toys directly, the Barbie movie told a story that resonated emotionally, reinforced the brand’s values, and ultimately drove over $1 billion in revenue.
- “Murder in HR” by Gympass (now Wellhub): To reach HR professionals, Gympass created a fictional podcast blending mystery storytelling with their brand’s mission. It was tailored to the interests of their target audience, driving deep engagement through entertainment and clever integration.
- Lenovo’s Late Night I.T.: Lenovo launched a video comedy talk show for tech lovers. By delivering humor and insights rather than sales pitches, they created a loyal community. The show’s success led it to be picked up by Bloomberg TV, putting their brand in front of a wider tech-savvy audience.
- Knorr’s Yummy Ks: Aimed at Gen Z, Knorr created an experiential pop-up with celebrity chefs, recipe content, and vibrant social media partnerships. This multi-channel approach made their brand more relatable and fun, leading to strong social engagement and brand affinity.
- Salesforce’s Salesblazer Hub: Salesforce developed a digital resource featuring educational content, expert advice, and career tips for sales professionals. By offering true value, Salesforce built trust and kept their audience coming back for more.
Each of these branded content examples goes beyond promotion—they foster genuine connections by offering entertainment, education, or unique experiences. That’s the secret to driving clicks and engagement.
How do top brands create branded content that drives clicks?
Top brands follow a few proven steps to craft branded content that audiences actually want to engage with. Here’s how they do it:
- Start with the audience: Successful brands research their audience’s interests, challenges, and online habits. This helps them design content that feels relevant and personal.
- Choose the right format: Whether it’s a podcast, video series, digital article, or live event, the best format matches where and how the audience prefers to consume content. Mobile-friendly and visually appealing formats often perform well.
- Focus on storytelling: Instead of pushing product features, stories highlight shared values, humor, or challenges. This builds an emotional connection, making the message memorable.
- Partner for authenticity: Brands often work with influencers, media outlets, or experts to lend credibility and extend reach.
- Distribute widely: Multi-channel distribution (social media, websites, events) ensures content reaches audiences in the places they already spend time.
- Keep branding subtle but consistent: The best branded content weaves brand values and messaging naturally into the story, enhancing trust without disrupting the experience.
By combining these tactics, brands can create content that not only attracts clicks but leaves a lasting impression.
What key elements make branded content examples truly effective?
What makes some branded content examples stand out while others fall flat? It’s a mix of creativity, strategy, and authenticity. Here are the key elements of effective branded content:
- Immersive storytelling: Great branded content invites audiences into a world—be it through compelling narratives, humor, or drama.
- Multi-format experiences: The top campaigns use a blend of videos, podcasts, live events, and articles. This approach appeals to different learning and consumption styles.
- Alignment with audience values: Effective content reflects what matters to the audience, whether that’s sustainability, career growth, or just having fun.
- Educational or entertaining focus: Rather than promoting products directly, the goal is to offer genuine value that earns loyalty and shares.
- High-impact distribution: Using mobile-first platforms, social media, and interactive experiences helps maximize reach and engagement.
- Authentic collaborations: Working with influencers or experts can enhance credibility and expand audience reach.
- Subtle brand presence: When branding is present but not overwhelming, audiences are more likely to trust and remember the message.
By prioritizing these elements, brands can build awareness, inspire clicks, and set the stage for long-term loyalty.
How can you create branded content that inspires action?
If you want to create branded content that drives results, start by putting your audience first and focusing on value. Here’s a step-by-step approach:
- Define your objective: Are you aiming for brand awareness, social shares, or conversions? Knowing your goal shapes your content strategy.
- Understand your audience: Use surveys, social listening, or audience analytics to learn what your audience cares about.
- Select engaging formats: Pick formats your audience prefers—video, podcasts, articles, or interactive experiences can all work.
- Develop a story or concept: Center your message on a story or theme that resonates emotionally and aligns with your brand values.
- Collaborate with partners: Media partners, creators, or influencers can help boost reach and add credibility.
- Plan distribution and promotion: Map out where your content will live, how you’ll share it, and which channels fit best.
- Track performance: Monitor metrics like clicks, shares, time spent, and conversions to measure success and learn for next time.
This approach helps ensure your branded content wins attention, inspires action, and supports your brand’s goals.
Types of branded content formats
- Video series: Short episodes or documentaries centered on lifestyle, humor, or how-tos.
- Podcasts: Branded shows discussing industry topics, career tips, or storytelling.
- Experiential events: Pop-ups, workshops, or live shows that immerse audiences in your brand.
- Editorial articles: In-depth guides, interviews, or first-person stories published online.
- Interactive hubs: Digital platforms with educational tools, quizzes, or user-generated content.
Mixing and matching these formats helps keep your branded content fresh and engaging.
Branded content campaign case studies
- Barbie Movie: Used film to reinforce brand values and cultural relevance.
- Lenovo Late Night I.T.: Blended comedy and tech talk for a unique branded experience.
- Knorr Yummy Ks: Engaged Gen Z through events, recipes, and social content.
- Salesforce’s Salesblazer Hub: Provided career resources and advice, increasing trust and loyalty.
Frequently Asked Questions
- What is branded content in simple terms?
- Branded content is content like videos, articles, or podcasts created by brands to engage audiences by entertaining, educating, or inspiring them, rather than just selling a product directly.
- How is branded content different from traditional advertising?
- Traditional ads focus on promoting products or services directly. Branded content aims to tell stories, offer value, and build trust, often without a hard sales pitch.
- Can small businesses use branded content?
- Yes. Small businesses can create branded content by sharing stories, customer testimonials, how-to videos, or community projects to connect with their audience authentically.
- How do I measure branded content success?
- Track metrics like clicks, shares, comments, time spent viewing, leads generated, or brand sentiment to gauge the effectiveness of your branded content.
